Sumit Bothra has worked in the music industry for over 25 years. He began his career promoting artists for Virgin Records of America before moving to London to work for Sony Music as a label-manager and promotions executive. He became a successful independent artist manager at 24 which led him to eventually become the Managing Director of renowned artist management company ATC Management, where he oversaw the company’s European Management headquarters in London. His work on behalf of his clients has been featured in leading trade publications including Music Week, Billboard, and Music Business Worldwide. Sumit recently launched his own independent artist management company, SB3 Artist Management, and is a Board Member to both the UK Music Managers Forum and the European Music Managers Alliance. He is a father to three daughters, the son of a psychiatrist, and understands the challenges of maintaining a strong work-life balance.