The idea came to Bradley Simpson when The Vamps frontman wrote a few songs that were too personal to be anything but solo songs: intimate, diaristic snapshots of intensely personal experiences. Bradley’s first solo single ‘Cry At The Moon’ was undeniably a huge leftfield turn for the 28-year-old, as his voice charted the emotions of all-encompassing infatuation in a song which sits between a contemporary, pop-tinged take on classic ‘70s Americana, and a surging intensity that echoes the swaggering spirit of the indie-rock greats.