Mercedes Coco Huis began her career in nightlife, including at the legendary Jimmy Woo. After a period working as a freelancer in marketing and as an entrepreneur with her own writing platform Het Lief Dagboek, she specialised in developing brand identities, storytelling, and brand strategy.

Since 2021, she has been working at Westergas, where she's responsible for the rebranding of Westergasfabriek to Westergas, the Cultural Village of Amsterdam. Additionally, Mercedes is responsible for the branding and positioning of the iconic Gashouder as a new leading cultural venue, which is set to play a pivotal role in Amsterdam’s cultural landscape.

With her experience in both storytelling and brand positioning, she knows how to craft stories that not only strengthen a brand’s identity but also create meaningful connections.