Edwin leads the creative arts division at AAA Creative, overseeing live music performances and develops bespoke PR strategies. In addition, he serves as the Programme & Development Director for both the Ear Up Music Festival and the Ear Hub InternationalShowcase Festival in Hong Kong. Through his work, Edwin cultivates platforms for emerging and distinctive artists, fostering a vibrant and inclusive global community for music lovers.

With a background in fine art and theatre, he is a seasoned show director and executive producer, dedicated to nurturing new talent and promoting cultural exchange across the arts.