With over seven years of experience in festival sponsorship and fifteen years of brand marketing for Coca-Cola, Doru has been instrumental in shaping Electric Castle's approach to building innovative and impactful collaborations. As Head of Sponsorship, he leads the charge in creating immersive brand experiences that align with Electric Castle's vision of blending music, culture, and community.

At Electric Castle, a festival celebrated for its transformative and immersive experiences, Doru has successfully fostered partnerships with over 20 international brands, turning sponsorships into memorable brand acts. From crafting creative campaigns to integrating seamless activations that resonate with festival-goers, his work ensures that Electric Castle remains a trendsetter in the collaboration space between a festival and a brand.

Electric Castle is held at the iconic Banffy Castle in Transylvania, drawing hundreds of thousands of visitors to experience world-class headliners, Romania’s vibrant culture, and breathtaking scenery. For Doru, it’s about more than sponsorships—it’s about inspiring connections and delivering unforgettable adventures.